Search Engine Optimization
Getting search engines to notice your website is just as important as the site itself. There are many companies who charge hefty monthly fees for this service. As a rule, they focus on creating special algorithms, in hopes of winning the game of search engine rankings. According to Google’s Search Optimization Starter Guide
“…you should base your optimization decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.”
The Google document also says,
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here (1). Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.”
My approach to search engine optimization is to follow Google’s best practices. I focus strongly on unique content, navigation, inclusion of a site map, appropriate page titles, good descriptions and appropriate use of headings and meta-tags. I work at building cross-links to related websites, I list sites on local business directories (for strong local optimization) and much more. In the ever-changing landscape of SEO, I stay current on the latest info available about it. I specialize in local optimization and SEO for WordPress websites. Please don’t hesitate to contact me about evaluating your website for ways to improve its visibility on the web.
Learn more about SEO from Google