I specialize in designing and setting up user-friendly custom websites that you can easily update yourself using a content management system (CMS). With a web connection, you can update your site any time and anywhere. No need to pay for simple edits (unless you insist). The skill level needed to update the CMS is about as complicated as sending an email. Some people like being able to do their own edits and some would rather not. It's up to you. Please click the link below to read more info about web designs and to see a few samples.
Getting search engines to notice your website is just as important as the site itself. Building a site map, creating tags and listing your site on search engines are good first steps. But according to Google, "Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results." By following Google's comprehensive list of best practices, your website stands a much better chance at visibility. There is no reason to pay a high monthly fee for it.
Having professionally designed brochures, flyers, ads, menus, cards, table toppers & signs gives your business a look that means business. By producing high quality print materials, your company can convey a level of professionalism and consistency in the market place. Whether you need newspaper or magazine ads, letterhead or business cards, please don’t hesitate to contact me about a quote.
Your business identity is how customers and clients perceive you. It is your overall branding. Developing a consistent brand identity promotes a sense of professionalism and awareness about your business in your community. I can help you develop all of your marketing materials to a achieve a strong and consistent brand identity.
Do you have an existing website, but don't know how to add to it? I can help with updates. I can also help you assess an older website for browser compatibility. Many older websites are written with code that is no longer supported by newer browser versions or by mobile devices. Updating an older website to keep pace with the latest technology can help in today’s competitive economy.
Once you have a website, linking it to social networks can help boost your traffic. It’s also a great way to interact with your customers in a friendly and time-efficient way. If you already have a blog on your website, I can set up your blog entries to load automatically to your Facebook page. Why double your efforts? (Did I mention that I’d be happy to set up and maintain your blog page too?)
Writing good copy is harder than it looks. Like so many skills in life, many hours of work go into making it appear effortless. Good websites and brochures don’t just look good, they describe your products and services in a compelling way that inspires potential customers to give you a try.
When going somewhere new, it's a good idea to bring along a map and consult it along the way. Getting lost is not always fun or efficient. Yet many small businesses approach their marketing without a plan. Random efforts can get expensive. A marketing plan is a map for your business's marketing strategy. A subcategory of a business plan, it breaks down and identifies important details about your target customers, your competition and how to differentiate your business from the pack. With a comprehensive marketing plan, I can help you develop strategies for reaching the customers you want in the most cost effective way.
Web sites get higher search engine rankings when they are updated often. An easy way to add frequent updates is to include a blog page. Your blog entries can be as simple as a single photo submission with one sentence (perhaps showing the employee or customer of the week) or a longer piece (details about upcoming products or services).
Design firms often charge quite a lot for logos and they can end up looking a bit generic. I like to help small, local businesses come up with logos that make them stand out and that represent their businesses in a meaningful way. I find it especially exciting to create logos that work easily on websites, stationary, or in advertising.
If your business has the occasional need of support staff for trade show booths or conferences, but you can’t afford to lose the services of a full time staff member, I can fill as a consulting representative. I have successfully and enthusiastically represented companies at trade shows since 1991, handling everything from booth set-up and break-down to technical demonstrations and sales.
With over 15 years experience in public speaking and teaching, I can help bring your message to groups large and small. Not everyone is comfortable in front of an audience. But as business opportunities arise, sometimes that is precisely what is needed. Whether you want a PowerPoint presentation at a client’s conference table or a compelling speech at a public function, I can help you put it together and then deliver it to your target audience.